Blog Category
Meta Killed Its 28-Day View Attribution Window on January 12, 2026
April 21, 2026On January 12, 2026, Meta permanently removed the 7-day view and 28-day view attribution windows[…]
iOS 26 Is Stripping Your Google Ads Click IDs
April 1, 2026Safari accounts for approximately 24% of all global browser traffic (Apple WebKit, 2025)—and iOS 26[…]
One WooCommerce Sale, Three Different Conversion Numbers
April 1, 2026You run one sale. Three platforms claim credit for it. Meta reports 26% more conversions[…]
Your Meta ROAS Isn’t Wrong. The Measurement Was.
April 1, 2026Meta’s Ads Manager has been telling your WooCommerce store it’s driving 8x ROAS on retargeting.[…]
Your Meta ROAS Lied. Incremental Attribution Shows the Real Number.
April 1, 2026Meta’s incremental attribution launched in April 2025 with a quiet setting change that rewrote the[…]
How to Run a WooCommerce Marketing Attribution Audit
April 1, 2026Here’s the uncomfortable truth about your marketing data: 68% of multi-touch attribution models over-credited digital[…]
Every Ad Platform Is Claiming the Same Sale
March 20, 2026Your WooCommerce store completed 50 orders last week. Meta reports 80 conversions. Google Ads claims[…]
Every Ad Platform Is Claiming the Same Sale
March 11, 2026Your Facebook dashboard says 6x ROAS. Google Ads says 4.8x. Your WooCommerce revenue report says[…]
GA4 Says 120. Facebook Claims 180. Google Shows 95.
March 5, 2026It’s Monday morning. You open three tabs: GA4, Facebook Ads Manager, Google Ads. Same store,[…]
Your Branded Search ROAS Is 12x Because Google Is Counting Sales You Already Own
February 27, 2026Google Ads branded search campaigns show inflated ROAS because they intercept customers who already decided[…]