Blog Category
Every Ad Platform Is Claiming the Same Sale
March 20, 2026Your WooCommerce store completed 50 orders last week. Meta reports 80 conversions. Google Ads claims[…]
Every Ad Platform Is Claiming the Same Sale
March 11, 2026Your Facebook dashboard says 6x ROAS. Google Ads says 4.8x. Your WooCommerce revenue report says[…]
GA4 Says 120. Facebook Claims 180. Google Shows 95.
March 5, 2026It’s Monday morning. You open three tabs: GA4, Facebook Ads Manager, Google Ads. Same store,[…]
Your Branded Search ROAS Is 12x Because Google Is Counting Sales You Already Own
February 27, 2026Google Ads branded search campaigns show inflated ROAS because they intercept customers who already decided[…]
Your Facebook Ad Click Opens in One Browser but Your Customer Buys in Another
February 26, 2026Facebook and Instagram ad clicks open in an in-app browser with its own isolated cookie[…]
Half Your WooCommerce Orders Show Unknown Attribution
February 25, 2026WooCommerce Order Attribution silently fails for express checkout (Apple Pay, Google Pay), custom themes (WoodMart,[…]
GA4 Attribution Under-Credits Your Email Revenue
February 23, 2026GA4’s data-driven attribution (DDA) systematically under-credits email marketing by redistributing Klaviyo and Mailchimp conversion credit[…]
Google Ads Claims 30-Day Attribution but Safari Kills Your Cookie in 24 Hours
February 23, 2026Google Ads uses a 30-day click attribution window, but Safari ITP deletes JavaScript tracking cookies[…]
Facebook Says 85 Sales, Google Says 60, WooCommerce Says 50
February 8, 2026Facebook Ads, Google Ads, and WooCommerce show different conversion numbers because they measure fundamentally different[…]
Facebook Ads vs GA4: Why Revenue Numbers Never Match (And What to Trust)
January 26, 2026Facebook says you made 150 sales. GA4 says 95. Your WooCommerce dashboard says 120. Which[…]