Klaviyo Customer Hub Shipped to WooCommerce — Now You Have Two Data Layers

Klaviyo Customer Hub shipped to WooCommerce in Spring 2026, adding a Klaviyo-hosted customer service layer between your shoppers and your WooCommerce database. Combined with the Klaviyo Data Platform’s 350+ integrations and Customer Agent AI, WooCommerce stores now have two parallel customer data layers — Klaviyo’s profile and WooCommerce’s database — that can disagree on orders, subscriptions, returns, and revenue. The architectural question every store must answer: which one is the source of truth for conversion tracking and analytics?