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Your GA4 Audience Report Is Not Your Real Audience
March 27, 2026Your GA4 audience report says your customers are 25-34, mostly male, browsing on desktop. Your[…]
Your GA4 Audience Data Is Biased, Not Just Incomplete
February 24, 2026GA4 audience reports don’t just undercount visitors — they systematically over-represent older, less tech-savvy demographics.[…]