WooCommerce DataLayer

Your WooCommerce dashboard shows 47 orders yesterday. GA4 recorded 31 purchase events. Facebook CAPI shows 28. You’ve checked the GTM setup three times. Nothing looks wrong. The gap is not a configuration error. It is what happens when browser-dependent tracking meets the real conditions of a live checkout — and it is more predictable than … Read more

Your GTM preview mode shows a purchase event. Your order database shows 12 sales today. Your GA4 shows 7. GTM4WP has 500,000+ active installs on WordPress.org (WordPress.org plugin directory, 2025) — and the vast majority of those stores have a DataLayer that looks correct in Tag Assistant but is silently broken in production. The green … Read more