Blog Category
Your WooCommerce BigQuery Integration Is Missing 90% of Your Data
February 13, 2026WooCommerce-to-BigQuery ETL tools like Coupler.io and Skyvia sync database records—orders, products, customers—but cannot capture behavioral[…]
WordPress Caching Is Destroying Your UTM Tracking
January 26, 2026WordPress caching plugins and hosts like WP Engine, LiteSpeed, and Cloudflare APO strip UTM parameters[…]
Why 30-50% of Your WordPress Marketing Attribution Data Is Missing
January 24, 2026WordPress sites lose 30-50% of marketing attribution data to ad blockers (42.7% global usage), Safari’s[…]
How EasyList and AdGuard Filter Lists Target Your UTM Parameters
January 24, 2026Ad blocker filter lists use two distinct mechanisms to break your attribution: script blocking and[…]
Firefox, Brave, and Safari Are Stripping Your Click IDs
January 24, 2026Privacy browsers are actively stripping click IDs from URLs before your analytics can capture them.[…]
Coded UTM Links for WordPress: Cleaner URLs, Hidden Campaigns, and Ad Blocker Protection
January 24, 2026WordPress sites lose 30-50% of attribution data to ad blockers and privacy tools. Safari strips[…]
Server-Side Cookie Setting in 2026: Why Your Server Can Set Cookies Safari Cannot Kill
January 23, 2026Server-set cookies can persist 400 days in Safari—but only if your server IP matches your[…]
Browser Fingerprinting Won’t Save Your Attribution
January 20, 2026Fingerprint-based attribution accuracy has dropped below 50%—worse than flipping a coin to decide which ad[…]
GA4 Data Sampling Is Lying to Your WooCommerce Store
January 15, 2026GA4 applies data sampling when Exploration reports query more than 10 million events, showing estimated[…]
PayPal Kills Your Conversion Tracking—Here’s Why
January 15, 2026PayPal, Afterpay, and Klarna break WooCommerce conversion tracking because they redirect customers offsite during checkout.[…]