Blog Category
Server-Side Tracking Is Not Cookieless Tracking
December 29, 2025Server-side tracking and cookieless tracking solve different problems. Server-side changes HOW data travels (bypassing ad[…]
Google Killed Privacy Sandbox: Why the Cookie Replacement Failed
December 29, 2025Google officially killed Privacy Sandbox in October 2025 after 6 years of development. Topics API,[…]
Google Killed Privacy Sandbox After 6 Years of Industry Preparation
December 27, 2025Google officially killed Privacy Sandbox in October 2025 after 6 years of development. Topics API,[…]
Third-Party Cookie Update 2026: Google’s Reversal
December 27, 2025Google reversed its third-party cookie deprecation plans in April 2025, opting for a “user choice”[…]
First-Party Data Strategy
December 25, 2025A first-party data strategy collects customer information directly from your own channels—website, email, purchases—rather than[…]
Browser Fingerprinting in 2026
December 27, 2025Browser fingerprinting accuracy drops below 50% for marketing attribution due to privacy restrictions. IP addresses[…]
Universal IDs, UID2, and Hashed Emails: The Cookie Alternatives Big Ad Tech Uses (And Why WordPress Stores Already Have Something Better)
December 24, 2025UID2 and LiveRamp RampID solve publisher monetization—how to sell ad inventory without cookies. But WooCommerce[…]
I Don’t Understand GTM Server-Side Tagging: The WordPress Store Owner Plain English Guide
December 23, 2025GTM server-side tagging moves tracking from browsers to servers, bypassing ad blockers and Safari’s 7-day[…]
Server-Side Tracking for WordPress Without Leaving WordPress: Why Plugin-Based Beats Container-Based
December 27, 2025Plugin-based server-side tracking runs entirely within WordPress—no Google Cloud, no Docker containers, no GTM expertise[…]
Server-Side Tracking in 15 Minutes: The No-Code WordPress Setup That Actually Works
December 23, 2025Traditional GTM server-side setup takes 50-120 hours. WordPress-native solutions achieve the same server-side tracking benefits[…]