Blog Category
How Long Does It Take WooCommerce Customers to Buy?
March 17, 2026WooCommerce stores are systematically undercounting conversions from top-of-funnel channels because their ad platform attribution windows[…]
Every MTA Tool Is Built for Shopify. Here’s the Fix for WooCommerce
March 5, 202652% of brands now use incrementality testing to measure their marketing — but every major[…]
GA4 Last-Click Attribution Is Hiding Your Best Marketing Channel
February 27, 2026GA4’s default last-click attribution systematically misleads WooCommerce stores by crediting only the final touchpoint before[…]
Your Customers Take 12 Days to Buy but You Only Track 7
February 23, 2026Ad platforms use fixed attribution windows — Facebook tracks 7 days post-click, Safari’s ITP limits[…]
Last-Click Is Lying to You
February 8, 2026WooCommerce native Order Attribution captures only last-click within a single session using Sourcebuster.js cookies that[…]