Your WooCommerce Newsletter Popup Is the Salazar v. Paramount Fact Pattern
The Supreme Court will hear Salazar v. Paramount Global in October 2026, with a decision expected in early 2027. The question: whether a free newsletter signup makes a website visitor a “consumer” under the Video Privacy Protection Act, exposing operators to $2,500 per violation. For a WooCommerce store with a newsletter popup, video content on any page, and Meta Pixel firing — the exact fact pattern Limited Run Games settled for $2.72 million in March 2026 — that ruling decides between non-event and class action. Server-side first-party event capture removes the third-party pixel from the video page entirely.