Four CTV Conversions APIs. Four Schemas. One WooCommerce Order.
Netflix is forecast to capture 9.2% of global Connected TV ad spend by 2027 (WARC), which means more than 90% of 2026 CTV dollars sit with Prime Video, Roku, YouTube TV, and Hulu — each with its own Conversions API, event schema, and lookback window. CTV attribution defaults to IP-based household matching because there is no click, no cookie, no UTM. A WooCommerce store running on even two platforms is sending one order that needs four formatted payloads. The fix is a server-side fan-out: capture the order once, format per destination, send to all four CAPIs from one server.