Blog Category
GA4 Data Sampling Is Lying to Your WooCommerce Store
January 15, 2026GA4 applies data sampling when Exploration reports query more than 10 million events, showing estimated[…]
GA4 Behavior Modeling vs Real Data: Is Google Guessing Your Conversions?
January 12, 2026GA4 behavioral modeling isn’t tracking your non-consenting visitors. It’s guessing about them. When users decline[…]
Google Saved the Cookie: What the April 2025 Reversal Actually Means
January 8, 2026Google reversed its third-party cookie deprecation on April 22, 2025. After five years of delays[…]
GA4 Analytics Cookies Are First-Party: Why Your Tracking Works Differently
January 8, 2026GA4 uses first-party cookies stored on your own domain—not the third-party cookies being blocked. When[…]
Google Consent Mode V2 for WooCommerce: What Broke and How to Fix It
December 31, 2025July 21, 2025—Google began full enforcement of Consent Mode V2 for EEA traffic. If your[…]
GA4 Looker Studio Connector vs BigQuery Connector: Why the Free Native Option Costs You Data
December 31, 2025The Looker Studio connector you choose determines how much you can learn from your data.[…]
Brave Browser Is Killing Your GA4 Data: What 100M Privacy-First Users Mean for WordPress Tracking
December 24, 2025Brave Browser passed 100 million monthly active users in September 2025—and every one of them[…]
GA4 Consent Mode Is Killing Your WordPress Analytics
December 23, 2025Google Consent Mode v2, mandatory since March 2024 for EEA/UK visitors, causes GA4 to capture[…]
WooCommerce Revenue vs Google Analytics
December 25, 2025GA4 underreports WooCommerce revenue by 15-50% due to ad blockers, consent denials, and browser restrictions.[…]