Meta has quietly reclassified Pixel/CAPI deduplication from “best practice” to a 2026 performance requirement — and most WooCommerce stores are failing the check without knowing it. Open Meta Events Manager, look at the Deduplication column on your Purchase event, and you’ve run the 60-second diagnostic. If the number is below ~85%, your Pixel and Conversions … Read more
You added Facebook CAPI to your WooCommerce store. Your Events Manager shows purchase events firing. You saw a ROAS improvement — then it plateaued, or your CPAs climbed back up, and you couldn’t work out why. The answer is usually your Event Match Quality score — and most WooCommerce stores running CAPI plugins have never … Read more
There’s a number in your Facebook Events Manager that most WooCommerce store owners have never checked. It sits between 0 and 10. It controls how accurately Meta can target your ads, how long your campaigns spend in the learning phase, and ultimately how much you pay for every customer. That number is your Event Match … Read more
Both are firing. And unless you’ve added one specific parameter, Meta is counting every WooCommerce sale twice. That’s not a guess — 70% of ecommerce stores have broken or incomplete tracking configurations (Conversios, 2025), and undeduped Pixel + CAPI stacks are among the most common silent errors. The result: inflated ROAS, budget optimization pointed at … Read more
