GTM4WP Purchase Event Not Firing? Your Custom Page Is the Silent Killer

GTM preview mode says your purchase event fired. GA4 shows nothing. You’ve refreshed the real-time report three times. Still nothing. With GTM4WP installed on over 2 million WordPress sites and Google Tag Manager commanding 94% of the tag management market (Analytico Digital, 2024), this exact scenario plays out in WooCommerce stores every day — and … Read more

WooCommerce Switched to Block Checkout. GTM Went Silent.

You switched your WooCommerce store to Block Checkout — faster page, modern UI, Gutenberg-native. What nobody mentioned: every GTM DataLayer purchase event you were tracking is now silent. No purchase fires. No GA4 conversion. No Facebook CAPI signal. Just a clean-looking checkout page that has quietly stopped reporting revenue to every platform you use to … Read more