Your GTM Preview Shows Events Firing. Your GA4 Has Never Seen Them.

Your GTM Preview shows a green check. Every tag fires. You publish the container, check GA4, and see nothing. 31.5% of your visitors run ad blockers that block GA4 in production—GTM Preview Mode bypasses every one of them. The two environments aren’t the same. They’ve never been the same. GTM Preview runs in a sandboxed … Read more

GTM4WP Purchase Event Not Firing? Your Custom Page Is the Silent Killer

GTM preview mode says your purchase event fired. GA4 shows nothing. You’ve refreshed the real-time report three times. Still nothing. With GTM4WP installed on over 2 million WordPress sites and Google Tag Manager commanding 94% of the tag management market (Analytico Digital, 2024), this exact scenario plays out in WooCommerce stores every day — and … Read more

WooCommerce Switched to Block Checkout. GTM Went Silent.

You switched your WooCommerce store to Block Checkout — faster page, modern UI, Gutenberg-native. What nobody mentioned: every GTM DataLayer purchase event you were tracking is now silent. No purchase fires. No GA4 conversion. No Facebook CAPI signal. Just a clean-looking checkout page that has quietly stopped reporting revenue to every platform you use to … Read more