WooCommerce GTM Events: Which Ones Actually Matter (and Which Ones Break)
Your GTM setup looks correct. The tags fire in Preview. The variables return values. And GA4 still shows fewer purchases than your WooCommerce order count. The problem isn’t always configuration—often it’s that two specific events silently fail on classic checkout, and browser-based tracking loses 30-40% of data regardless of how clean your setup is. Here’s … Read more