Microsoft Bing controls 9% of global search market share, and Bing Ads typically deliver 20-35% lower CPCs than Google Ads for equivalent keywords. If you’re running WooCommerce ads on both platforms, you probably have Enhanced Conversions configured for Google. But Microsoft? Most stores are still running basic UET tracking—and losing attribution data they didn’t know … Read more
Microsoft Bing Ads offers WooCommerce stores 20-35% lower CPCs than Google Ads across comparable keywords (industry consensus, 2024), yet most stores ignore the platform entirely. Bing controls approximately 9% of global search market share (Statista, 2025), representing billions of monthly searches from a demographic that skews older and higher-income. UET (Universal Event Tracking) is Microsoft’s conversion tracking equivalent to Google’s tag, and WooCommerce stores can implement it through plugins like PixelYourSite or via server-side tracking. The 31.5% of users running ad blockers affect Bing tracking just like Google tracking—server-side UET implementation bypasses this limitation.
