LTV & CAC Measurement Archives

What Is My Real Customer Lifetime Value? Ask Your Data.

April 17, 2026 by

Customer lifetime value is the most important number in e-commerce and the one most often guessed rather than calculated. Acquiring a new customer costs roughly 5x more than retaining an existing one, so LTV determines how much you can justify spending to acquire each segment. Most WooCommerce stores either rely on a plugin estimate or don’t track LTV at all. With 12-18 months of clean event data in BigQuery and conversational AI like Claude, real cohort-based LTV becomes one question — and the answer almost always reveals different best-customer segments than the operator assumed. That finding changes ad budget allocation, retention priorities, and product strategy immediately.

Repeat Purchase Rate by Acquisition Channel

March 30, 2026 by

Your paid social campaigns look expensive. Meta’s ROAS is half what Google Search delivers, and your marketing dashboard agrees: Google wins, Meta loses, cut the budget. 80% of your long-term revenue comes from 20% of your customers — and the channels that look expensive at first order are often the ones that generate them. The … Read more

The WooCommerce LTV:CAC Report That Tells You If Your Store Is Actually Profitable

March 20, 2026 by

Your WooCommerce store might have an LTV:CAC ratio of 4.2 — healthy, growing, fundable. Or it might be 1.8 — burning cash on every customer acquired. The problem: if you’re calculating it from GA4 and your ad platform dashboards, you don’t actually know which one it is. Both inputs are wrong. For the same reason. … Read more