Data Residency, AI Inference, and Your Marketing Agency: A Compliance Checklist

Every time your team pastes a client’s analytics export into ChatGPT, that data crosses at least one international border. Under GDPR Articles 28 and 46, every cloud AI API call is a potential cross-border data transfer — triggering processor obligations your agency almost certainly hasn’t formalised. The maximum fine for getting this wrong is 4% … Read more

GDPR Article 25 and Local AI: Why On-Premise LLM Inference Is Privacy by Design

When you paste client marketing data into ChatGPT or Claude, that data travels to a server you don’t control, is processed by infrastructure owned by a third party, and — depending on your settings — may be retained for model improvement. Under GDPR Article 25, that’s not a workflow problem. It’s an architectural one. Article … Read more