Google Just Killed Dynamic Search Ads. You Have Until September.
On April 15, 2026, Google announced that every remaining Dynamic Search Ads campaign, Automatically Created Assets setting, and campaign-level broad match campaign will auto-upgrade to AI Max for Search in September 2026 — and DSAs can no longer be created in the Ads UI, Editor, or API. Independent analysis of 250 AI Max campaigns found the median result was 13% more revenue at 16% higher CPA, and 84% of advertisers saw neutral or negative results. Migration outcome depends on one thing: whether your WooCommerce conversion signal is above the 0.90 completeness ratio before September. Most stores running browser-side tracking report only 70-80% of actual orders to Google Ads.