sGTM & Safari ITP

Google Ads Merges Enhanced Conversions Into One Switch in June 2026

by

Google Ads is merging enhanced conversions for web and enhanced conversions for leads into a single on/off toggle in June 2026. The method selector that let advertisers choose between Google Tag, GTM, and API disappears. WooCommerce stores running both online purchase tracking and CRM-side lead imports through separate configurations must centralise their hashed first-party data before the switch flips — or risk sending overlapping signals that degrade Smart Bidding accuracy.

Your sGTM Is Still Killing Safari Attribution

by

Safari holds 24% of global browser share—and since April 2023, most server-side GTM deployments still cap cookies at 7 days for every one of those visitors. The reason isn’t your sGTM configuration. It’s a Safari 16.4 rule almost no setup guide mentions: if the IP address of your sGTM server doesn’t match the first half … Read more

Server-Side GTM and Safari ITP: The IP-Matching Rule Nobody Told You About

by

No — for most WooCommerce stores, server-side GTM stopped extending cookie lifetimes beyond Safari’s 7-day cap in April 2023. That is when Apple introduced the IP-matching rule in Safari 16.4. If your sGTM container runs on Google Cloud, Stape, or any infrastructure with a different IP range from your WordPress host, Safari silently overrides the … Read more