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Your sGTM Is Still Killing Safari Attribution
April 9, 2026Safari holds 24% of global browser share—and since April 2023, most server-side GTM deployments still[…]
Server-Side GTM and Safari ITP: The IP-Matching Rule Nobody Told You About
April 9, 2026No — for most WooCommerce stores, server-side GTM stopped extending cookie lifetimes beyond Safari’s 7-day[…]