WooCommerce 10.7 Gave You a Typed Fulfillment API — Send Shipped Events to Ads
WooCommerce 10.7, released April 14, 2026, shipped a typed fulfillment API with get_tracking_number(), set_tracking_number(), get_shipping_provider(), and a new FULFILLMENT order note group — standardising shipping data that was previously locked inside plugin-specific tables. Most WooCommerce stores send only a Purchase event to Google Ads and Meta CAPI, but post-purchase signals like Shipped and Delivered correlate with refund-free, high-LTV customers and give Smart Bidding higher-quality data to optimise toward. The new API means any server-side pipeline can now read fulfillment data from a stable WC_Data_Store and fire enriched offline conversion events to every ad platform and BigQuery.