Google Tag Gateway

Google Tag Gateway vs Server-Side GTM for WooCommerce — Which One Do You Need?

by

Google Tag Gateway serves Google measurement tags from your own domain without a self-hosted server — but it only covers Google properties (Louder, 2025). Server-side GTM handles every destination including Meta CAPI and TikTok, but costs $70K–$145K over five years. For WooCommerce stores running ads across multiple channels, neither option alone is enough — a managed tracking plugin fills the gap Tag Gateway leaves open for non-Google channels.

Google’s WooCommerce Plugin Double-Counts Conversions With Tag Gateway

by

A public GitHub issue (#3266) has been open against Google’s official Google for WooCommerce plugin since February 24, 2026, documenting a structural incompatibility with Google Tag Gateway. Enabling GTG with this plugin produces duplicate Google Ads conversions on every order. The plugin’s main gtag chain routes through the gateway correctly, but companion pixels like 1p-conversion … Read more