Theme and Plugin Conflict Tracking

WooCommerce block Cart and Checkout became the default for new stores from version 8.3 in November 2023 (WordPress.org / WooCommerce). Two years later, most tracking plugins still hook into the classic shortcode checkout — meaning they silently stop firing purchase events when a store uses blocks. With 70% of e-commerce stores already running broken or incomplete tracking configurations (Conversios, 2025), the block checkout migration is creating a second layer of invisible data loss that standard GA4 dashboards never surface.

GPTBot crawling your WordPress site does not mean ChatGPT sent you a customer. OpenAI operates three separate bots — GPTBot for model training, OAI-SearchBot for search indexing, and ChatGPT-User for live page fetches when a human asks a question. Only ChatGPT-User signals a real citation event. GPTBot crawls 217 pages for every referral visit it sends back, and none of that crawl activity appears in GA4. Server logs are the only place WordPress owners can distinguish a training crawl from a human referral.