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GA4 Cut Your Acquisition Lookback to 30 Days in April 2026
May 12, 2026Google’s April 2026 GA4 update silently halved the default acquisition-conversion lookback window from 90 days[…]
Google Quietly Made GA4 Your Default Conversion Source
May 8, 2026Google has migrated conversion management from Google Ads into GA4, making the GA4-imported key event[…]
Why GA4 Data-Driven Attribution Silently Fails Small WooCommerce Stores
March 27, 2026GA4 offers five attribution models. For most small WooCommerce stores, only one is actually running:[…]