Threads Is Now a Default Meta Ads Placement — GA4 Calls It Direct
Threads became a default Meta Ads placement on 27 January 2026, and most WooCommerce stores running Advantage+ campaigns have been serving ads to its 400 million monthly active users without seeing a single click in their reports. The traffic is real. It just lands in GA4 Direct. Meta tags Threads ad clicks with a th=threads_stream … Read more