Blog Banner

Blog

AI time running out

THEY GET IT!

November 16, 2025

HubSpot’s Data Driven Decisions – They know time is short “WILL YOUR business still exist in 2028?” The clock is ticking. But for the first time in history, you don’t[…]

Read the full post
Data Trees by Seresa

The Data Revolution: How Small Businesses Can Now Harness BigQuery Without SQL Expertise

November 15, 2025

What Is Model Context Protocol (MCP)? The Technology Behind Natural Language Data Access The SQL Barrier That Held Small Business Back For decades, data has been called “the new oil”[…]

Read the full post
utm-parameters-and-coded-utms

If You Don’t Know What a UTM Is, Our Products Are Probably Not For You!

November 15, 2025

The Not-So-Secret Handshake of Serious Businesses – UTM Parameters and Coded UTM Parameters Here’s the truth that separates successful, data-driven businesses from those flying blind: if you don’t know what[…]

Read the full post
Data Highwayman

21st C Highway Robbery – Data GONE!

November 9, 2025

The digital highway robbers are stealing your data and starving your AI future driven business growth. Make the change to server-side and learn about planting data-trees.

Read the full post
AI can build but

When AI Says “I Can Build That!” – A Cautionary Tale – ‘Hell bent over a nuclear core’

October 24, 2025

How a $20/month project idea can became a journey into the depths of technical hell! A real chat with Claude AI The Setup Me: Hi, we’re looking to do a[…]

Read the full post
Server side tracking

The Hidden Cost of Lost Data: Why Server-Side Processing Can’t Wait

October 24, 2025

Revenue isn’t optional. It’s the difference between growth and shutdown — and every dollar of profit rides on your ability to measure what’s working. Yet every day, your data quietly[…]

Read the full post
digital ice cream utm params

Digital Marketing Ice Cream – Coded UTM Parameters

October 24, 2025

Every day, marketers pour their hearts into campaigns. They craft perfect messages, design beautiful creatives, and send them out into the world. Then they check their analytics, hoping to see[…]

Read the full post
King Fu Event Processing

The Clear WINNER is ?

October 22, 2025

Transmute Engine vs. Taggrs vs. Stape.io: The $70,000 Question Why “affordable” server-side tracking actually costs $70,000+ over 5 years (and how to avoid it) The Hidden Factor: Technical Requirements &[…]

Read the full post
server side tracking for dummies

Server-Side Tracking for Dummies: A Guide to Not Losing 40% of Your Data!

October 21, 2025

“Wait… my data is WHERE?” If you’ve ever looked at your website analytics and felt like something was missing—you’re right. It is. About 40% of it, to be exact. Welcome[…]

Read the full post
SUDO get AI to make sandwich

Make AI a Sandwich!

November 15, 2025

Why Your AI Can’t Cook Without Data (And the One Command That Changes Everything) “Hey AI, make me a sandwich.” AI stares back blankly. “What? I don’t have any ingredients.[…]

Read the full post