GA4 Has No Idea Which Payment Method Your Customers Use

GA4 records every purchase your WooCommerce store makes. It captures the transaction ID, the revenue, the items, the quantities. What it doesn’t capture—what it structurally cannot capture without custom configuration—is which payment method the customer used. PayPal processes roughly 30% of all WooCommerce transactions. GA4 has no idea whether those orders convert at a different … Read more