Meta’s March 3 Attribution Split Is Eating WooCommerce Remarketing
Meta Ads conversions dropped 15-40% overnight twice in 2026 — once on January 12, again on March 3 — with no campaign changes anywhere in your ad account. That isn’t a performance problem. That’s a measurement reset. Meta has split attribution into three buckets — click-through, engaged-view, and engage-through — and given the new engage-through … Read more