Your WooCommerce Purchase Event Is Dead Before It Reaches Facebook
Your customer clicked Buy. WooCommerce confirmed the order. The thank-you page loaded. And somewhere between that moment and Facebook’s Events Manager, the purchase event died. Browser-based WooCommerce tracking loses 40-70% of conversion accuracy—and server-side tracking restores it to near 100% (Tracklution, 2025). But to understand why, you need to understand what actually happens to that … Read more