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Attribution Says 100 Sales. Incrementality Says 30.
February 25, 2026Attribution models overestimate channel contribution by 20-40% on average (Gartner, 2025), meaning WooCommerce store owners[…]
Google Just Cut Incrementality Testing to $5,000
February 24, 2026Google reduced the minimum spend for incrementality experiments from $100,000 to $5,000 in 2025, making[…]