Blog Category
Your WooCommerce ROAS Is Probably Wrong
April 1, 2026Your tracking is working. Your attribution data looks great. Your ROAS is 4x. And yet,[…]
Your Facebook ROAS Isn’t Proof Your Ads Work
March 20, 2026Your Meta Ads dashboard says 4x ROAS. Your holdout test says 1.8x. Which one do[…]
Why Your WooCommerce Retargeting ROAS Is Likely Overestimated—And How to Test It
March 11, 2026Your retargeting campaign is reporting 8x ROAS. Your store barely broke even last month. According[…]
Attribution Says 100 Sales. Incrementality Says 30.
February 25, 2026Attribution models overestimate channel contribution by 20-40% on average (Gartner, 2025), meaning WooCommerce store owners[…]
Google Just Cut Incrementality Testing to $5,000
February 24, 2026Google reduced the minimum spend for incrementality experiments from $100,000 to $5,000 in 2025, making[…]