Blog Category
Google Opened the Performance Max Black Box. You Still Can’t Act on It.
April 22, 2026Google’s April 2026 Performance Max updates — the Channel Performance Timeline, the Final URL report,[…]
ChatGPT Atlas Is Counting Your Repeat WooCommerce Customers as Brand-New Users
April 20, 2026ChatGPT Atlas launched October 21 2025, and within a week 27.7% of enterprises had it[…]
What Is My Real Customer Lifetime Value? Ask Your Data.
April 17, 2026Customer lifetime value is the most important number in e-commerce and the one most often[…]
Why Your Two-Year-Old BigQuery Data Is More Valuable Than Last Week’s Dashboard
April 17, 2026Historical BigQuery event data compounds in value over time because questions about seasonality, cohort retention,[…]
Stop Building Dashboards. Start Having Conversations With Your Data.
April 17, 202670% of analytics dashboards are rarely or never used after the first month (Gartner). Dashboards[…]
Why Your WooCommerce Store Shows Three Different Revenue Numbers
April 17, 2026GA4 says £42,000. WooCommerce says £38,000. Facebook says it drove £31,000 by itself. One of[…]
What Three Years of WooCommerce Data Can Tell You That Three Months Cannot
April 16, 2026At 3 months of WooCommerce event data, you know what sold. At 12 months, you[…]
How Old Is Your Oldest Customer Data?
April 16, 2026When did your first WooCommerce customer buy from you? If that event is sitting in[…]
Your WooCommerce Product Has Two Performance Reports
April 13, 2026Your WooCommerce product got 3,000 Shopping impressions last month. 40 clicks. 2 purchases. Now tell[…]
Your Looker Studio WooCommerce Dashboard Is Sampling
March 30, 2026Your Looker Studio WooCommerce dashboard shows $142,000 in revenue last month. Your WooCommerce orders page[…]