Amazon Marketing Cloud Is Now Free for Sponsored Products Advertisers
Amazon Marketing Cloud opened to every Sponsored Products advertiser on September 18, 2025 — no DSP contract, no $60K-a-year minimum. WooCommerce brands running Amazon Sponsored Ads now get a free clean room for joining campaign data with first-party order data, plus a 25-month ad-traffic lookback (up from 13) rolling out internationally in Q1 2026. The catch: AMC requires a 100-user aggregation threshold and accepts uploads only via the Amazon Ads Data Upload API. The upload payload is small — hashed email, order_id, order_value, event_time — but agencies still charge $500-$2,000 a month to deliver it. A server-side WooCommerce stack handles the same job on a daily cron.