Blog Category
WooCommerce Revenue Reconciliation: End the Debate
March 23, 2026Your WooCommerce dashboard says $10,423. GA4 says $6,891. Facebook Ads claims $8,200. Google Ads reports[…]
Your WooCommerce Dashboard Is Showing Fake Profits
March 12, 2026Your WooCommerce dashboard says you made $1,000 last week. Your bank account says otherwise. WooCommerce[…]
Facebook Says Your ROAS Is 5x But You Can’t Pay Your Suppliers
February 25, 2026Platform-reported ROAS is structurally misleading because it measures revenue, not profit, and platforms double-count conversions.[…]
WooCommerce Says 50 Orders, GA4 Says 32, Facebook Claims 18
February 18, 2026WooCommerce, GA4, Facebook Ads, and Google Ads will never agree on revenue—each platform uses different[…]