Blog Category
Facebook Says Your ROAS Is 5x But You Can’t Pay Your Suppliers
February 25, 2026Platform-reported ROAS is structurally misleading because it measures revenue, not profit, and platforms double-count conversions.[…]
WooCommerce Says 50 Orders, GA4 Says 32, Facebook Claims 18
February 18, 2026WooCommerce, GA4, Facebook Ads, and Google Ads will never agree on revenue—each platform uses different[…]