Google Ads Collapses Enhanced Conversions Into One Toggle in June 2026
Google confirmed on April 10 2026 that Enhanced Conversions for Web and Enhanced Conversions for Leads will merge into a single on/off toggle in June 2026, with multi-source ingestion (tags, Data Manager API, and API connections) accepted in parallel from April 2026. Auto-migration only fires for accounts that previously accepted Google’s customer data terms — which excludes many plugin-based WooCommerce setups. With a documented 67% first-implementation failure rate on WooCommerce Enhanced Conversions, “no action required” is a warning rather than a reassurance. Four audit items: customer data terms, current implementation method, GTM tag stability, Data Manager API readiness.