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Product Documentation
inPIPE — Free WordPress Plugin
UTM generator, coded parameters, dataLayer integration, Gorilla Food ITP bypass, and the new AI Gateway REST API.
Transmute Engine
Server-side event tracking, GA4 + Google Ads + Meta CAPI + Klaviyo + BigQuery — setup, configuration, and troubleshooting.
Common Questions
How do I install inPIPE?
Go to Plugins → Add New in your WordPress dashboard, search for "inPIPE by Seresa", and click Install. Alternatively, download the zip from WordPress.org and upload it manually.
What WordPress and PHP versions are required?
inPIPE requires WordPress 6.4+ and PHP 8.3+. Transmute Engine has the same requirements.
How do coded UTM parameters work?
inPIPE encodes your full UTM string into a short query parameter (e.g. ?ue9zg=38501401). When a visitor lands on your site, the plugin decodes it server-side and pushes the original UTM values to the dataLayer — invisible to ad blockers.
Does Transmute Engine replace Google Tag Manager?
Not directly — Transmute Engine can work alongside GTM and to some extent SS GTM. However, you will probably find, like most of our clients have, that GTM can be deprecated after full testing. If your use case requires some data pre-processing, then we recommend using a standalone WordPress plugin for that small part of the project — this makes your data project compact and low maintenance.
How do I start a Transmute Engine free trial?
Head to our free trial page. No credit card required. Full access for 14 days.
Can I use the AI Gateway without the premium plugin?
Yes. The AI Gateway REST API ships with the free inPIPE plugin. You can read, create, and update UTMs from any AI agent, n8n workflow, or custom automation — no Transmute Engine license needed.
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