Email Attribution

Your Klaviyo dashboard says £12,400 in revenue last week. Your WooCommerce orders screen says £7,800. Both numbers are correct — they’re just measuring different things. Klaviyo is counting revenue attributed to email within a 5-day window. WooCommerce is counting confirmed orders. Klaviyo attributes revenue for 5 days after any email open — including ghost opens … Read more

Your Klaviyo dashboard says email drove $86,000 in revenue this month. Your GA4 says email drove $0. Both platforms have tracking enabled. Both have UTMs turned on. Neither is broken. This is one of the most common attribution conflicts in WooCommerce, and it has a specific cause — three of them, actually. The gap isn’t … Read more