Press to Pipeline: Attribution for WooCommerce Stores Without Paid Ads
WooCommerce stores running PR-driven acquisition have richer attribution potential than paid-acquisition stores — they just can’t see it. GA4 buckets press traffic into ‘direct’ or ‘referral’ with no article link, fragments the customer journey across devices, and has no rule for press-hit time-window matching. Server-side identity stitching closes the gap: a persistent first-party ID per device, hashed email at checkout as the human-identity anchor, and a BigQuery time-window join against a press-hit log. The output is a ranked list of which journalist drove which dollar amount in the 30 days following their article.