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Google Just Capped Your Google Ads Data at 37 Months
May 6, 2026Google reversed an 11-year Google Ads data retention policy that was only 18 months old.[…]
Why Your Two-Year-Old BigQuery Data Is More Valuable Than Last Week’s Dashboard
April 17, 2026Historical BigQuery event data compounds in value over time because questions about seasonality, cohort retention,[…]
What Three Years of WooCommerce Data Can Tell You That Three Months Cannot
April 16, 2026At 3 months of WooCommerce event data, you know what sold. At 12 months, you[…]
How Old Is Your Oldest Customer Data?
April 16, 2026When did your first WooCommerce customer buy from you? If that event is sitting in[…]
Your WooCommerce Year-Over-Year Numbers Are Fabricated
March 17, 2026Most WooCommerce stores comparing year-over-year performance in GA4 are working with unreliable data. Universal Analytics[…]