Blog Category
GA4 Cut Your Acquisition Lookback to 30 Days in April 2026
May 12, 2026Google’s April 2026 GA4 update silently halved the default acquisition-conversion lookback window from 90 days[…]
Google Ads Deprecated ‘include_in_conversions_metric’ on March 25
May 12, 2026On March 25, 2026, Google quietly deprecated the include_in_conversions_metric attribute in the Google Ads API[…]
Google AI Mode Is Already Tagging Your WooCommerce Conversions
May 12, 2026Discovered Labs captured 547 Google AI Mode sessions and over 1,300 background requests in January[…]
Google Meridian’s No-Code MMM Just Killed the Python Barrier
May 12, 2026In February 2026, Google added a no-code Scenario Planner to Meridian, removing the Python barrier[…]
Google Quietly Made GA4 Your Default Conversion Source
May 8, 2026Google has migrated conversion management from Google Ads into GA4, making the GA4-imported key event[…]
Meta’s March 3 Attribution Split Is Eating WooCommerce Remarketing
May 8, 2026Meta Ads conversions dropped 15-40% overnight twice in 2026 — once on January 12, again[…]
Cookie Denials Don’t Shrink Your Smart Bidding Sample — They Bias It
May 8, 2026When 30–50% of WooCommerce visitors deny cookies, the conversion data Smart Bidding sees isn’t just[…]
The Aggregator Sandwich: Affiliates Resell Your Customers at 25%
May 8, 2026AI Overviews reduced top-ranking click-through rates by 58% according to Ahrefs, collapsing organic discovery for[…]
Press to Pipeline: Attribution for WooCommerce Stores Without Paid Ads
May 6, 2026WooCommerce stores running PR-driven acquisition have richer attribution potential than paid-acquisition stores — they just[…]
GA4 Shows 8,000 Users — Google Ads Shows Zero. Here’s the Threshold.
May 4, 2026GA4 audiences below approximately 100 active users in the last 30 days won’t populate in[…]