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Google Ads API Adds Video and PMax Product Costs on June 15 — No Backfill
May 12, 2026On June 15, 2026, the Google Ads API expands product-level reporting to return cost and[…]
Most PMax Search Themes Spend Budget on Queries You Already Win
May 12, 2026Google’s January 7, 2026 Performance Max update expanded the per-asset-group search theme cap from 25[…]
Your PMax ‘Search’ ROAS Was Mostly Search Partners All Along
May 12, 2026Google launched a Performance Max channel performance timeline in early April 2026 and broke out[…]
Your PMax Asset Group ROAS Is Calculated on Half Your Conversions
May 6, 2026Google’s expanded Performance Max asset-group reporting tells WooCommerce stores where their budget went — but[…]
Google Opened the Performance Max Black Box. You Still Can’t Act on It.
April 22, 2026Google’s April 2026 Performance Max updates — the Channel Performance Timeline, the Final URL report,[…]
PMax Can Now Show You Where Your Budget Went
March 30, 2026Google’s Performance Max channel reporting rolled out to all advertisers in August 2025. For the[…]