TCF 2.3 Deadline Has Passed
The deadline passed on February 28, 2026. If your WooCommerce store runs Google Ads and your consent management platform (CMP) hasn’t migrated to TCF 2.3, Google is already defaulting your EU ad traffic to Limited Ads — meaning no personalisation, no frequency capping, and potentially more than 50% lower programmatic revenue (CookieYes, 2026). Most store … Read more