Google Ads Enhanced Conversions for WooCommerce
Enhanced Conversions setup on WooCommerce requires 15+ configuration steps across GTM4WP, Google Ads, and GTM container. Analysis shows 67% failure rate for initial setups—data layer timing, hashing issues, and consent mode conflicts are common. CSS selector method rarely works for WooCommerce themes. Server-side tracking eliminates most complexity by handling data capture, hashing, and delivery at the WordPress level.