WooCommerce Events to BigQuery Without GA4: The Direct Pipeline Guide

You can send WooCommerce events directly to BigQuery without routing through GA4. The GA4 BigQuery export has a daily limit of 1 million events, uses sampled data, and delays real-time data by 15+ minutes. A direct server-side pipeline eliminates these constraints, giving you raw, unsampled event data the moment it happens—plus capturing the 30-40% of visitors hidden by ad blockers.