If you’ve tried to hire someone to help you exit GTM, you already know the feeling: search results point to setup guides, agency websites offer GTM expertise, and everyone has a plan to maintain your current setup. No one offers to demolish it. That silence isn’t a gap in the market. It’s a feature of … Read more
The short answer to “Should I switch from GTM server-side to Google Tag Gateway?” is: neither is the right question. Google Tag Gateway, launched in 2025, routes only GA4 and Google Ads traffic — it cannot send events to Facebook CAPI, TikTok, Klaviyo, or BigQuery. It is not a replacement for server-side GTM. But its … Read more
Amazon—the company with more engineers than most countries have citizens—hit four AI-related incidents before anyone thought to add oversight. By March 2026, they were mandating senior approval for every AI-generated code change. SMBs lose $25,000 or more per hour of undetected downtime (ITIC/Calyptix Security, 2025). The cost of flying blind isn’t theoretical—it’s hourly. Self-monitoring solves … Read more
GTM server-side tracking costs a minimum of $90/month in Google Cloud hosting alone—before a developer touches it (Analytics Mania, 2025). Add setup, debugging, and monthly maintenance, and most WooCommerce stores are quietly carrying $2,000–$4,000/year in GTM infrastructure costs they never fully calculated. But they keep paying. Because they’ve already invested so much. That’s the sunk … Read more
