Seeds
How does CAPI affect Facebook's algorithm?
CAPI gives Facebook's algorithm more conversion signals to learn from. The algorithm identifies patterns in who converts, then finds similar users to show your ads....
What WooCommerce hooks trigger CAPI events?
Use woocommerce_order_status_completed for purchases, woocommerce_add_to_cart for cart additions, woocommerce_checkout_process for checkout initiation, and woocommerce_after_single_product for product views. These hooks fire server-side, making them ideal for...
How do I troubleshoot WooCommerce CAPI issues?
Check Events Manager for server events, verify access token is valid, confirm event_id matches for deduplication, check PHP error logs for API failures, and test...
How do I test WooCommerce CAPI events?
Use Facebook Events Manager Test Events feature. Enter your site URL, enable test mode, make a test purchase, and verify the server event appears with...
What Facebook access token do I need for CAPI?
You need a System User Access Token with ads_management permission, generated in Facebook Business Settings. This token authenticates your server's API calls. Never use a...
Does WooCommerce CAPI work with subscriptions?
Yes, with proper hook configuration. Use WooCommerce Subscriptions hooks to fire events on initial subscription, renewals, and cancellations. Track Subscribe events for new signups and...
Can I set up CAPI without a plugin?
Yes, using Facebook's PHP SDK and WooCommerce action hooks. You'll need to write PHP code that fires on order completion, formats order data, hashes PII,...
How do I send product data with CAPI?
Include content_ids (product SKUs or IDs), content_type (product or product_group), and contents array with item details. Product data enables dynamic ads and improves matching. Pull...
Which WooCommerce CAPI plugin is best?
For pure WordPress-native server-side tracking, Transmute Engine offers the simplest setup with true first-party infrastructure. PixelYourSite Pro with CAPI addon is well-established. Facebook's official plugin...
What is SKAdNetwork?
SKAdNetwork is Apple's privacy-preserving attribution framework for iOS apps. It provides limited, aggregated, and delayed conversion data without exposing individual user identifiers. Advertisers receive only...
Is iOS 15/16/17 making tracking worse?
Each iOS version adds privacy features, but iOS 14.5's ATT was the biggest single change. iOS 15 added Mail Privacy Protection and Safari improvements. iOS...
How do I connect WooCommerce to BigQuery?
Test sources fix