Seeds
Can my theme break WooCommerce tracking?
Yes. Page builders like Elementor and Divi replace WooCommerce template files when you customise the checkout or thank-you page, which removes the template hooks that...
Is server-side tracking more stable than client-side?
Yes. Client-side tracking runs in the visitor's browser, where ad blockers, Safari Intelligent Tracking Prevention, theme conflicts, and caching all break it — typical loss...
How do I prevent tracking plugins from breaking?
Five things prevent tracking plugins from breaking: prefer server-side over browser-side, keep WordPress, WooCommerce, and the plugin updated together, test every update on staging first,...
How do I find which plugin is breaking my tracking?
Disable plugins one by one while keeping WooCommerce and your tracking plugin active. After disabling each plugin, place a test order and check whether the...
How do I monitor if my tracking is working?
The simplest monitor: every week, compare your WooCommerce order count to the purchase event count in GA4, Meta Ads Manager, and Google Ads for the...
Do caching plugins break WooCommerce tracking?
Yes. Caching plugins break WooCommerce conversion tracking by serving static pre-rendered pages — so tracking code fires with stale or missing order data. Fix: exclude...
What WooCommerce data should I send to BigQuery?
Essential tables: orders (revenue, customer, products), events (page_view, add_to_cart, purchase), customers (LTV, segments), sessions (UTM, attribution). Include: order_id, customer_email, revenue, utm_source, utm_campaign, timestamp. Enables custom...
Should I use BigQuery or just GA4?
Both. GA4 for standard reports, BigQuery for custom analysis and AI. GA4 limits: 14-month retention, data sampling, Google owns data. BigQuery: unlimited retention, unsampled, you...
Do I need to know SQL to use BigQuery?
Not anymore. Model Context Protocol (MCP) lets AI assistants query BigQuery in natural language. Ask Claude 'show revenue from Facebook ads' and get answers without...
What can I analyze with BigQuery that GA4 can't?
Custom attribution (multi-touch, position-based), true customer LTV across all channels, cross-platform performance comparison, cohort analysis beyond GA4 limits, unsampled data at any scale, join with...
Do I own my BigQuery data or does Google?
You own it completely. BigQuery is infrastructure — like renting a warehouse — not a platform that claims rights over what you store. Google's Terms...
Should I use GA4 BigQuery export or direct export?
Use both if your stack supports it, but direct export solves the problems GA4 export creates. GA4 BigQuery export sends data in Google's nested schema...