Seeds
Can I set up Facebook Pixel on WooCommerce without code?
Yes, WordPress-native plugins with Facebook Conversions API support handle the entire setup through a settings interface — no code, no developer, no GTM configuration required....
What events should I track on my WooCommerce store?
Every WooCommerce store should track four essential e-commerce events as a minimum: view_item (product page views), add_to_cart, begin_checkout, and purchase. According to Google's enhanced e-commerce...
Do URL shorteners strip UTM parameters?
Yes, many URL shorteners strip UTM parameters — particularly free tiers and misconfigured custom shorteners. Free Bitly plans and generic redirect services frequently truncate query...
Why is my 'Unassigned' traffic suddenly high?
A sudden spike in Unassigned traffic means GA4 is receiving sessions without any source or medium data — the UTM parameters are being stripped somewhere...
Why does gclid disappear on Safari?
Safari's Intelligent Tracking Prevention classifies Google as a cross-site tracker and caps cookies set via decorated links to 24 hours. When a user clicks a...
What is 'link decoration' and why does Safari block it?
Link decoration is the practice of appending tracking parameters like fbclid, gclid, or utm values to URLs so ad platforms can connect a click to...
Why can't I see my Facebook campaign attribution?
Facebook attribution breaks due to: Safari ITP stripping fbclid after 24 hours, iOS 14.5+ ATT opt-outs (75%+ users), ad blockers blocking Facebook Pixel, and UTMs...
Are privacy extensions removing my campaign data?
Yes. Privacy extensions like uBlock Origin, Privacy Badger, and Ghostery can strip UTM parameters, block tracking scripts, and prevent pixels from firing. With 31%+ of...
Which browsers strip tracking parameters?
Safari strips recognized tracking parameters (fbclid, gclid) after 7 days and limits cookies from classified tracking domains to 24 hours. Firefox with Enhanced Tracking Protection...
How do I know if my UTMs are being removed?
Test manually by clicking your campaign URLs from different sources in an incognito browser and watching the address bar through every redirect — if parameters...
Why does all my traffic show as 'direct' in GA4?
Traffic shows as Direct when GA4 receives no source/medium information. This happens when UTMs are stripped by redirects, cookies expire before conversion, Safari ITP limits...
What is stripping my UTM parameters?
Three layers strip them: redirects that don't carry the query string (HTTP-to-HTTPS, regional and mobile redirects, URL shorteners), infrastructure that drops parameters (CDN edge rules,...