Seeds
How is TikTok Events API different from TikTok Pixel?
The Pixel runs in the browser; the Events API runs on your server. The Pixel is JavaScript that fires events from the visitor's page, so...
What events should I track server-side?
Track the events that carry money or strong intent: at minimum CompletePayment (purchase), and ideally InitiateCheckout, AddToCart, and PlaceAnOrder, plus ViewContent for retargeting. The purchase...
Does TikTok have an official SDK?
TikTok offers an official browser Pixel and a documented Events API, but no widely used official server SDK for languages like PHP. For web tracking...
How do I send TikTok events from PHP?
Post a JSON payload to the TikTok Events API endpoint from your server using a plain HTTP request. In WordPress that means building the event...
What TikTok credentials do I need?
You need three things to send server events: a Pixel (its pixel code/ID), an Events API access token, and your TikTok advertiser account. The pixel...
How do I test TikTok server events?
Use the Test Events tool in TikTok Events Manager with a test_event_code. Generate the code in Events Manager, include it in the test calls you...
Can I use GTM Server-side for TikTok?
Yes. TikTok events can be sent through Google Tag Manager's server-side container using a TikTok Events API tag template, so your server container receives the...
How do I combine Pixel and Events API?
Run both and deduplicate them with a shared event_id. Fire the TikTok Pixel in the browser for immediate signal and post the same event to...
Which WooCommerce TikTok plugin is best?
There's no single winner; the right choice depends on whether the plugin sends events server-side. TikTok's own "TikTok for Business" plugin is the simplest install...
What is Safari ITP and how does it affect my tracking?
Intelligent Tracking Prevention is Safari's built-in privacy engine that blocks third-party cookies entirely, caps JavaScript-set first-party cookies at 7 days, and reduces that window to...
What tracking parameters does Safari strip?
Safari strips known cross-site click identifiers used for link decoration, most notably advertising click IDs like fbclid and gclid, when a visitor navigates from one...
How do I track conversions from Safari users?
Capture the conversion server-side rather than relying on the browser. Safari's Intelligent Tracking Prevention caps client cookies at 7 days (24 hours with link decoration)...