Seeds
How long does GTM server-side tracking take to set up?
GTM server-side requires a cloud server (GCP/AWS), custom domain configuration, and rewriting all tags for server-side format. Initial setup takes days to weeks; ongoing maintenance...
What is Facebook CAPI (Conversions API)?
Meta Conversions API (CAPI) sends conversion events server-to-server from your backend to Meta, bypassing browser limitations like ad blockers and ITP. Meta recommends using CAPI...
What is GA4 Measurement Protocol?
GA4 Measurement Protocol lets you send events directly to Google Analytics via HTTP requests from any server or device. It augments (not replaces) standard gtag...
How much data do I lose with client-side tracking only?
Client-side tracking typically loses 25-40% of data due to ad blockers (30% of desktop users), Safari ITP (7-day cookie limits), consent rejection (30-50% of EU...
What is first-party data and why is it important for tracking?
First-party data is information you collect directly from your customers (purchases, site visits, email engagement). It is more accurate, privacy-compliant, and durable than third-party data,...
What is BigQuery and why would an ecommerce store need it?
BigQuery is Google Cloud fully-managed serverless data warehouse that runs SQL queries on petabytes of data in seconds. Ecommerce stores use it to centralize order,...
What does data ownership mean in the context of tracking?
Data ownership means your tracking data lives on infrastructure you control (your server, your database), not locked inside platform dashboards. You decide how data is...
What is Google Ads Enhanced Conversions?
Enhanced Conversions sends hashed (SHA256) first-party customer data (email, phone, address) to Google to match conversions with ad clicks. It improves conversion measurement accuracy when...
What is event deduplication in server-side tracking?
Event deduplication prevents double-counting when both client-side (Pixel) and server-side (CAPI) fire for the same action. Both events share an identical event_id; the platform keeps...
What are WooCommerce hooks and why do they matter for tracking?
WooCommerce hooks are action and filter points in the code where plugins can inject custom logic. Tracking plugins use hooks like woocommerce_thankyou and woocommerce_checkout_order_processed to...
What are inPIPE and outPIPE in Transmute Engine?
inPIPE is the WordPress plugin that captures WooCommerce events via hooks and sends them to your Transmute Engine server. outPIPEs are destination connectors that format...
What are the hidden costs of server-side tracking solutions?
Beyond hosting fees ($20-300/mo), expect 40-60 hours initial developer setup, 10-15 hours/month maintenance, cloud infrastructure expertise costs, debugging time for event deduplication and consent mode,...