Seeds
Which platform should I trust when GA4, Facebook, and Google Ads all show different numbers?
Your WooCommerce order database is the only unbiased source of truth. GA4 is your most conservative cross-channel view. Facebook Ads Manager reports Facebook's self-attributed efficiency....
How does Transmute Engine compare to GTM server-side for WordPress stores?
GTM server-side requires 50–120 hours of developer setup and ongoing maintenance at $120+/hour — totaling $70K–$145K over five years. Transmute Engine™ is WordPress-native, installs via...
What are the most common causes of ROAS drops in WooCommerce paid ad campaigns?
Most sudden ROAS drops in WooCommerce are measurement failures, not performance failures. The usual culprits are broken conversion tracking after a plugin or theme update,...
Why are my Facebook Ads conversions not appearing in Meta Ads Manager?
Conversions disappear from Ads Manager when iOS ATT blocks Pixel attribution, ad blockers prevent the browser Pixel from firing, the CAPI access token is expired...
Why does Google Ads show clicks but zero conversions for my WooCommerce store?
Zero conversions in Google Ads despite clicks almost always means the conversion tag never fires on the thank-you page. Common causes: WooCommerce order-received page caching...
What is server-side tracking and how does it work with WooCommerce?
Server-side tracking sends conversion events from your web server directly to ad platform APIs, bypassing the browser entirely. For WooCommerce, this means capturing purchase events...
Is server-side tracking worth the cost for small WooCommerce stores?
For stores spending $1,000 or more per month on paid ads, server-side tracking pays for itself by recovering the 30-40% of conversion data lost to...
What is Facebook Event Match Quality (EMQ) and how do I improve it?
Event Match Quality is Meta's score, from 1 to 10, for how well the customer information in your Conversions API events lets Meta match an...
How does TikTok Events API work with WooCommerce for conversion tracking?
TikTok's Events API receives conversion events directly from your server over HTTPS instead of from a browser pixel, so it survives the ad blockers and...
How does Klaviyo server-side tracking work with WooCommerce?
Klaviyo server-side tracking sends WooCommerce events to Klaviyo from your server through its Track API and Events API, instead of relying on Klaviyo's browser snippet....
What is a first-party subdomain for tracking and why does it matter?
A first-party subdomain is a tracking endpoint hosted on your own domain, like data.yourstore.com, so analytics requests look first-party to the browser rather than third-party....
Does server-side tracking slow down my WordPress website?
No, properly implemented server-side tracking usually speeds your site up, because it moves work off the visitor's browser. Every client-side pixel adds JavaScript that blocks...