GDPR compliance, first-party cookies, consent management, and data ownership
Server-side tracking itself is not inherently GDPR compliant or non-compliant - it depends on implementation. Tracklution is GDPR compliant, ISO27001 and SOC2 certified. Your data remains 100% yours. You have...
Server-side tracking sets cookies from your domain (first-party) instead of third-party tracking domains. This bypasses Safari ITP 7-day limits and browser restrictions. Stape offers Cookie Keeper to extend lifetime. Tracklution...
First-party data is information you collect directly from your customers: emails, purchase history, behavior on your site. Unlike third-party cookies (dying in browsers), first-party data is yours forever, privacy-compliant, and...
Data ownership means your event data goes to systems you control (BigQuery, Snowflake) rather than only platform-controlled systems (GA4, Facebook). Owned data can be reprocessed, combined with other sources, used...
Server-side tracking still respects consent. You only send data to ad platforms when consent is given. The difference: your BigQuery can receive events regardless (for your own analytics), and when...