Seeds
What are Google Enhanced Conversions?
Enhanced Conversions send hashed customer data (email, phone, address) with your conversion tag to Google Ads. This enables Google to match conversions to ad clicks...
What is Google Consent Mode?
Google Consent Mode lets Google tags adjust behavior based on user consent choices. When users decline cookies, tags send privacy-safe pings without identifiers to model...
Why do GA4 and Google Ads show different numbers?
GA4 and Google Ads use different attribution models, counting methods, and session definitions. Google Ads uses data-driven attribution by default; GA4 uses last non-direct click....
What is GA4 Measurement Protocol?
GA4 Measurement Protocol is Google's server-to-server API for sending events directly to Google Analytics 4. It bypasses browsers entirely, making it immune to ad blockers...
How do I fix GA4 tracking issues?
Common GA4 fixes: verify gtag.js is loading (check network tab), confirm Measurement ID is correct, check data stream settings are active, use DebugView to see...
Where do I start with fixing my tracking?
Start by auditing current data loss: compare GA4 conversions to actual orders (WooCommerce shows truth). The gap reveals what client-side tracking misses. Then implement server-side...
What events should every e-commerce store track?
Essential e-commerce events: page_view (browsing), view_item (product pages), add_to_cart, begin_checkout, add_payment_info, purchase (with transaction_id and revenue), and refund. These 7 events power platform optimization algorithms...
How do I track cross-device conversions?
Cross-device tracking requires user identification: email capture pre-purchase, login systems, or platform-specific IDs (Google User-ID, Facebook fbp). Server-side tracking sends hashed email to platforms, enabling...
Why do most AI projects fail?
80%+ AI projects fail because organizations attempt deployment before building foundational data infrastructure. According to RAND/HBR research, the failure isn't algorithmic—modern AI models work. The...
Who actually owns your customer data?
Platform data is rented, not owned. Google owns GA4 data (grants you access), Facebook owns Insights data. When platforms shut down tools (Universal Analytics sunset...
What is a data pipeline and why do I need one?
Data pipeline = automated system moving data from sources (WooCommerce, forms, ads) to warehouse continuously without human intervention. Replaces manual CSV exports (Bruno hauling buckets...
What are all the ways to query BigQuery without SQL?
Several approaches: (1) Connected Sheets -- query BigQuery directly from Google Sheets using familiar spreadsheet functions, pivot tables, and charts. (2) Gemini in BigQuery --...