Seeds
What conversion events does client-side tracking miss that server-side captures?
Client-side tracking misses any event the browser doesn't fire or the network doesn't deliver, which is a lot: roughly 30 to 50 percent of WordPress...
What is Google Consent Mode V2 and do WordPress sites need it?
Google Consent Mode V2 is a framework where your site tells Google whether a visitor consented to ads and analytics cookies, using signals like ad_storage...
What is the difference between first-party data and zero-party data?
First-party data is information you collect from a customer's behaviour with you, orders, page views, clicks, purchase history, gathered as a by-product of them using...
How does BigQuery enable predictive analytics for WooCommerce stores?
BigQuery lets a WooCommerce store run predictive models directly on its own raw event data using BigQuery ML, where you train models in plain SQL...
What data does an AI marketing tool actually need to work effectively?
An AI marketing tool needs complete, consistent, well-labelled first-party event data with enough history to learn from. In practice that means every key event captured,...
Why do AI marketing tools need clean first-party data to be accurate?
Because an AI marketing tool is only as good as the events it learns from, and client-side tracking feeds it a biased, incomplete picture. Ad...
What percentage of AI projects fail because of poor data quality?
Gartner predicts that through 2026, organisations will abandon 60 percent of AI projects that aren't supported by AI-ready data, with poor data quality a leading...
What are the best ways to stream WooCommerce event data to BigQuery?
Four routes exist. GA4's native BigQuery export is free but ships Google's nested schema and the free tier caps the standard export at roughly 1...
Why stream WooCommerce events to BigQuery instead of using GA4?
Because GA4 gives you Google's processed view, while BigQuery gives you the raw truth you own. GA4 caps standard data retention at 14 months, samples...
What are the main Conversion APIs WordPress stores should implement?
Four platforms dominate: Facebook CAPI (Meta ads attribution), Google Ads Enhanced Conversions (Smart Bidding data), GA4 Measurement Protocol (analytics completeness), and TikTok Events API. Klaviyo...
How does Facebook CAPI improve conversion tracking after iOS 14?
Facebook CAPI sends WooCommerce purchase events server-to-server, bypassing the iOS ATT restrictions that block the browser Pixel. When iOS users opt out of tracking, CAPI...
How does Google Ads Enhanced Conversions work with WooCommerce?
Enhanced Conversions sends SHA256-hashed customer data (email, phone, name) alongside purchase conversions, letting Google match the sale to a logged-in Google account without relying on...