Can I set up CAPI without a plugin?

Cherry Seed

Yes, using Facebook's PHP SDK and WooCommerce action hooks. You'll need to write PHP code that fires on order completion, formats order data, hashes PII, and sends to Facebook's API. This requires developer skills and ongoing maintenance. Most stores benefit from plugins instead.

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CAPI without a plugin: Requirements:

PHP development skills
Access to functions.php or custom plugin
Facebook PHP SDK
System user access token Basic implementation: 1. Install SDK via Composer: 2. Create the event handler: Maintenance burden:
API changes require updates
Debugging is on you
No support
Security responsibility When manual makes sense:
Unique requirements
In-house dev team
Learning purposes When plugins are better:
Most businesses
No dedicated developer
Time is valuable

Cherry Seed

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